Grass Storefront Success

One of the more interesting and perhaps unexpected success stories for artificial grass distribution is in the number of paving and driveway specialists that are now using and promoting the product.

Anthony Pownall operates a well established driveway and paving company (Pownall Paving) and earlier this year started using our artificial grass as a complimentary product alongside his paving work. Such was the level of interest that he decided more people in his local area of Stalybridge should know about the product rather than wait to have a driveway done before thinking about it.

The result ... an artificial grass storefront sited on the main traffic thoroughfare of the town!

Passing cars stop at the traffic lights right in front of Anthony's store where he has a display of artificial grass in the window as well as a super, new sign above the shop entrance. When people enter the shop they are greeted by a range of artificial grass samples. They can browse and take a close look at the difference in colours available and also, perhaps most importantly, to feel the quality of the product. After all, not many people would invest in a new carpet without first calling in at the carpet store to do the same thing. Artificial grass is no different - you need to see and feel before you buy and that is where this paving specialist has used his initiative to forge ahead of the competition.

More tips on selling artificial grass

Full Of Glee - Artificial Grass Success

We're approaching the time when people are inclined to look back at the year and reflect on events. Where Artificial Grass Ltd is concerned, we are delighted to say that 2007 has been a great year. Our thanks go to all our customers, distributors, stockists and installers as well as the AGL team and our UK factory.

March saw the company's launch into the residential market for artificial grass sales and the summer months saw a veritable queue of new distributors asking to sign up to the AGL network; in July our artificial grass products received favourable UK national tabloid press coverage and in and September the company made its first major Trade Show appearance at the Glee Trade Show. Staged at one of the UK's largest event facilities, the NEC in Birmingham, the Artificial Grass Ltd exhibition stand received many visitors over the 3 days.

The variety of visitors and the range of applications for which they were interested in using artificial grass surprised even ourselves - and that's saying something!

Here are some examples:

• Landscapers


• Homeowners - lawns, small putting greens, city life use such as roof garden terrraces


• Shops - for window dressing and displays


• Construction companies - for everything from housing development gardens, roadside verges to swimming pool surrounds


• TV Shows

The results from the trade show have been impressive - new stockists and distributors signing up, new orders placed and one contact resulted in a TV Garden Makeover that included artificial grass made in our factory. Screened in early October, the programme had many viewers resulting in a rush of enquiries about the artificial grass lawn which was featured.

Bringing 2007 to a close is our new artificial grass product Snow Grass - its launch could not have been better timed for Santa's Grottos and Christmas shop displays. Whether your Christmas is a white one or not, may we wish all our customers, distributors and website visitors a very Happy Christmas!